What is continuous SEO?
An SEO ongoing process refers to an activity of optimization and positioning on search engines that continues over time.
The purpose of SEO is driving potential sales to your website.
Google decides whether or not to show your website pages based on numerous things, most of which are known and some not.
Why should an Italian SEO strategy be continuous
Almost all of my customers have an ongoing SEO strategy, I’ve always recommended it and it has always brought concrete and growing results over time.
SEO must be a constant and prolonged activity, this for several reasons:
- Google periodically changes its evaluation criteria;
- While you stand still your competitors move;
- Your website has new pages of services/products that need to be SEO optimized;
- Periodically publishing news in a blog allows you to take advantage of new keywords that bring new traffic and new customers;
- Users (but most of all Google) always like new and fresh content;
- Momentary trends should be exploited (e.g. Christmas time).
Continuous SEO activities provide for direct and constant intervention to promote your brand, services and online products. My aim is to increase organic traffic from Google.it to your website, publish useful content for the target audience and significantly improve conversions and sales.
I work on on-page optimization, link building and the study of online competition to create an SEO strategy based on the specific growth needs by your company.
The SEO ongoing process in detail
The continuous SEO activity is based on 5 fundamental points:
1) SEO audit
First you need to implement an SEO Audit to assess your website’s current performance and issues and set realistic online growth goals.
In this phase, the quality of the contents is analysed, an analysis of the competition is carried out and the SEO strategies to be implemented in the following months are developed.
2) SEO optimization and keywords choice
Google places websites that reflect the user’s real search intent on the first page of the SERP.
With SEO optimization I identify what your potential customers are looking for on the Internet, I insert these keywords within the content and improve the ranking of the pages of your website in Italy.
The activity is structured in:
- keyword analysis and research;
- on-page SEO optimization;
- optimization and creation of SEO oriented contents.
3) Monitoring and Reporting
The site is checked periodically in order to assess whether the strategies undertaken have achieved the objectives set at the beginning of the project and to verify whether the implemented actions need to be modified during construction.
Reporting analyzes the effectiveness of the actions taken and acts accordingly.
Continuously evaluating the KPIs, keeping up to date with Google’s constant changes is the key to remaining competitive and being in the top search positions.
Evaluating the performance of the KPIs helps to understand one’s strengths and weaknesses and consequently where to intervene.
4) Publish new content
Google likes new content all the time, as do ordinary people.
Keeping your site “fresh” and up to date is one of the most important factors in getting rewarded.
Statistics also prove it, customers always like to read and find new things, publishing new content on your site also encourages them to spend more time and browse through the pages, a factor that improves your ranking for Google.
The implementation of a blog is now a fact that rewards any site and gives the possibility to use alternative keywords to attract more traffic.
5) Have patience!
Do you know the quote “Rome was not built in a day”? The same goes for SEO.
SEO, unlike paid advertising (SEM), is a process that requires more time, the results are not immediate, but grow constantly and lead to concrete and tangible increases over time in your business.
Why you must choose an ongoing SEO strategy?
It allows you to obtain constant visibility on search engines, making it easier and more immediate for your potential or existing customers to find you.
Having your business at the top in SEO positioning concretely increases not only the traffic on your site but also the possibility that potential customers will find you right when they have a concrete need, without you having to look for them.
It allows you to effectively consolidate your brand reputation, establishing a mechanism of trust and respect between your business and customers. The ability to be present and to concretely respond to needs when they arise increases the authority and reliability of a brand.
You gain a consistent advantage over your competition. Optimizing your website and gaining excellent positioning in search engines allows you to get noticed (and find) before potential customers intercept competitors’ offers, effectively arriving “before the others”.
Brings real savings of time and money in the search for new potential customers.
By researching their needs online and finding the solution in your business, users self-select themselves in relation to their interests and needs, saving you time, effort and money and allowing you to optimize your investments.
Furthermore, positioning on search engines is one of the most effective ways to boost your turnover, consolidate your business and increase your sales.
Are you ready for your new Italian SEO project? Contact me to find out more!
