Competitor analysis

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An Italian competitor analysis therefore represents a sign of awareness of one’s “status”, i.e. the consideration of the presence of others on the market, from which arises the need to take actions that also take into account the opponents.

The starting point is to understand where your company is positioned on the web, its weaknesses and strengths, then move on to competitor companies and do the same, this in order to exploit their weaknesses and have them in the positions of Google, for the same type of service/product offered.

Benchmarking: competitor analysis, studying means being competitive

What is the purpose of knowing the moves of the opponents? The answer comes from the main theories of microeconomics, which has revealed the analysis of competitor, a fundamental part of the marketing plan of one’s company, because it allows not only to discover the strategies of others from which possibly draw inspiration, but above all to verify what they are the characteristics that make the product or service provided unique and what are the decisive elements for attracting one’s target audience, providing a picture of the current state of one’s market of interest.

Real competitors are those who compete for your same objectives for the same target, in the same territory, through the same sales channels.

We can distinguish these in:

• Direct: those who sell your product/service directly;

• Indirect: those who offer to your same target a product/service that is different from yours but which responds to the same need.

Once your competitors have been identified, you need to analyze them by collecting their information such as:

• Main and related keywords;

• Web traffic they get (SEO Analysis);

• Which channels traffic comes from (organic search, referrals, social);

• What Social Media they mainly use;

• Traffic type (organic, paid);

• Customer target (age, gender, job, …).

All useful information to determine the strengths and weaknesses of your competitors to compare with yours, this will help you understand how you can compete and overcome them.

What is an SEO competitor analysis?

Competitor SEO analysis is the study of how your rivals are doing from a search engine optimization point of view, it is essential because it can give you a great advantage when you start a new project or want to boost SEO an already launched site.

You can get a lot of ideas on which keywords you should use and which ones to avoid, because the competition is too strong.

With an SEO Italian competitor analysis, you can see why your competitors rank so high in the SERP and then try to outdo them or find alternative ways (alternative keywords or long tail keywords).

Equally important is to find out if there are opportunities that you are missing, or keywords that you could work on but for which you have never thought about content, by performing what is called content gap analysis, an ideal way to find keywords that are highly relevant to topics of your site and some potential new business opportunities.

Competitor SEO, why you should study the moves of rivals

Already from these few lines you can understand the reason why carrying out an SEO oriented Italian competitive analysis can be important to achieve your goals: first of all, it allows you to understand what are the contents rewarded by search engines related to your sector, and then also to find out which tactics work and which activities achieve the best results.

The ideas that come from this study are then applied to the project, to overcome the present limits and, as a final goal, overcome these same competitors.

To put it in marketing terms, the analysis of the competition and the study of online competitors represent both a “threat” and an opportunity for your business: if, on the one hand, it is clear that the presence of other protagonists can have consequences that impact your website, both in terms of traffic and keyword positioning, it is perhaps less intuitive to interpret the “opponents” in a positive light, as levers to be exploited to optimize your website SEO in Italy.

Conclusions

Basically, what matters is to understand who you are facing as opponents and “neutralize any competitive advantage”, two important aspects in the development of an effective marketing campaign, which must be followed by the development of unique and useful content to be ahead of your competitors on Google Italy search results.

Growing today requires awareness of the market, of the reference target, of the trend, of one’s own product, of the right tools, of the right channels, of the competition, one needs to have a vision aimed at one’s own growth and to create it, one cannot help but know your enemy as much as yourself.

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If you want to have an analysis of your potential Italian competitors, contact me without obligation!